Mary Katrantzou creates an exclusive artwork in support of the "ELPIDA Association of Friends of Children with Cancer", inspired by the signature archive Paint-by-Numbers print.

For this special initiative, Mary Katrantzou has reimagined her iconic Paint-by-Numbers print from the Spring Summer 18' archive, applying it to an exclusive, limited-edition tote bag. Celebrated for its nostalgic charm and expressive detail, the artwork has been thoughtfully repurposed to support a meaningful cause, the vital work of ELPIDA.

Ethically crafted from sustainable materials, the tote bag reflects a commitment to responsible craftsmanship, promoting reusable living, reducing single-use plastics, and empowering women-led production.

This initiative continues Mary’s long-standing relationship with ELPIDA, which began with her Spring/Summer 2020 show at the Temple of Poseidon, a celebration of the association’s 30th anniversary. Set against the majestic backdrop of Ancient Greek history, that moment stood as a powerful tribute to resilience, hope, and the strength of community.

“I hope this partnership helps raise awareness of ELPIDA’s vital work beyond Greece and spreads a message of hope and humanity.”
– Mary Katrantzou

Mrs. Marianna V. Vardinoyannis founded the Association of Friends of Children with cancer “ELPIDA” in 1990, aiming to support children suffering from cancer. She has succeeded to raise awareness in Mediterranean and Balkan societies on issues regarding childhood cancer, to mobilize volunteering and donations, to reverse prejudice against cancer and to achieve significant goals through wide fundraising campaigns. She launched the first Bone Marrow Transplant Unit in Greece in 1993 where more than 732 children have received bone marrow transplants, the first Oncology Children's Hospital in Greece in 2010.

“It is worth fighting for even one child’s life and I will never give up.”
— Marianna V. Vardinoyannis